From print to app : the journey of tabletizing Ball bearings magazine

With the release of the iPad in 2010, interactive storytelling has become a tool being used by media publications to engage their consumers. The unique characteristic of the iPad being touch-based lends to many new ways of story presentation. The audience is now able to have an active role in receiving their daily information, rather than being a passive consumer. Just like several professional media publications, a team of Ball State student media designers and editors set out to create an iPad app for Ball Bearings Magazine. As the team leader for tablet development, this project was not as simple one. But after a semester of dedication, Ball Bearings Magazine is now available in the app store on the iPad. It was an eye opening learning experience that opened new doors to my future as a designer.