Why do creators want to craft viral content?

Viral content seems to be all the talk these days. People are constantly asked whether or not they have seen the latest viral YouTube, Vine, or Buzzfeed video. As a result, creators are trying to find a way to tap into this viral potential, get their video shared, and get as many people as possible to watch their video—and I, as a YouTube video creator, want to tap into this viral potential as well. In this creative endeavor, I attempt to create a viral YouTube video, using insights from viral marketer Jonah Berger, author Malcolm Gladwell, and YouTube star Freddie Wong. I then share my insights learned from this journey of trying to craft viral content, explaining how my focus shifted from initially wanting to craft viral content to now wanting to make content that I genuinely enjoy making.