Indetail magazine media guide and marketing plan : an honors thesis (HONRS 499)

With the media industry experiencing the blunt of financial cutbacks in the business world, one possibility to avoid cutting costs without sacrificing content or creativity is to create a magazine that is physically smaller in size. We researched the marketability of a small form magazine after our initial showcase of indetail magazine and found there is at least an interest in the realm of print media for such a product. Journalism students and professors felt the smaller size did not deter from the average magazine reader experience. While the insight of those involved in the media industry was beneficial in developing our initial marketing research and strategy, we would like to test the appeal of such a product to members of the publication's target audience: Indy dwellers ages 18 to 34 who have as much of an interest in technology and style as they do in local arts and culture. Our goal is to create a marketing strategy to persuade potential publishers that the portability and accessibility of our print and Web products are beneficial and cohesive with the on-the-go lifestyle of readers.