New forms of media for more targeted advertising : honors thesis [(HONRS 499)]

When the topic of new forms of advertising media was suggested for this research paper I was a bit worried. Before I began research I honestly didn't realize how many new developments and new ideas in advertising and marketing had come to life in the last few years. This paper does not discuss the "traditional" media that we think of when we think of advertising. Yes, these forms of media, such as television, are used, but they are used in such different and creative ways that they must be considered new. The new media are much more targeted and have been designed to catch their target's attention. This is much needed in today's world where an average adult is overwhelmed with more than 3,000 advertising messages a day (Landler 68). Discussed in this paper are ways of advertising that are already being used and some that are just now being developed. I have never actually seen most of these ways of advertising, but I do believe that at the rate that these new ideas are being developed and the results that they are achieving, it won't be long before they are a part of my everyday life.A special thanks to Walt Baker, my advisor, who put me on to this interesting topic and then gave me a push in the right direction to get me started.