Vanity fair : the last twenty-five years

The purpose of this study was to analyze the cover images of Vanity Fair magazine from the years 1983 to 2008. The study attempted to determine if Vanity Fair’s covers have become more focused on celebrities over time and also analyzed how Vanity Fair defines a celebrity. The study used grounded theory from a case study perspective. An additional research question was to determine the number of politically-based cover images versus the number of celebrity-based cover images. This research used content analysis methodology. Both open and axial coding were used. Results were entered into Microsoft Excel and analyzed for statistical significance.