Our palm : a design campaign

Abstract

From toothpaste to cosmetics to baked goods to washing detergent, palm oil is present in over half of the household products that are being used in developed countries (World Wildlife Fund). It has become incredibly popular amongst manufacturers because palm oil can produce twice the amount of oil that sunflower and soybean crops can (World Wildlife Fund). In an incredibly short amount of time, palm oil has become the world’s most popular vegetable oil (World Agroforestry Center). So much so that the average person consumes over 22 pounds of palm oil annually (World Wildlife Fund). Because of palm oil’s popularity and over-use, its development has become unsustainable. As an ingredient, it is barely regulated in the western market. Due to this lack of regulation, the negative effects on the environment have been substantial and continue to get worse (A.T. Kearney). My solution to this problem in Our Palm. Our Palm is an organization focused on encouraging the common consumer to educate themselves on the amount of unsustainable palm oil the products they purchase regularly. I have created a visual language around Our Palm as an organization, as well as a campaign based around them as an organization.