Nutrition : the right way (magazine) : an honors thesis (HONRS 499)

Abstract

The purpose of this project was to learn about the entire magazine production process. The business side, advertising, public relations and editorial sides were all explored for a better understanding of the magazine industry. The project included coming up with an idea for a magazine, designing, writing and producing it. It also included a business plan projecting expenses and revenues for the first two years. In addition, a four-page direct mail piece was created to test market the magazine if the magazine were to actually be published.