The quest for sponsorship : an honors thesis (HONRS 499)

By combining both marketing and finance backgrounds, this real life project will involve the application of skills from both, business areas. The goal of this project is to obtain monetary sponsors for both Ball State University field hockey and gymnastics teams. This process includes a thorough analysis of the current situation, the generation of a sales portfolio, prospecting potential sponsors, generating and sending out initial contact letters, and eventually following up with the interested companies in the hope of obtaining the additional funding for both athletic programs.