Every day is an adventure

Abstract

The objective of this thesis was to take an introspective look at how I have developed as a personal brand over the last four years and how I plan to continue my development. My goal was to apply the knowledge I have learned in my advertising and marketing studies to myself. A secondary goal was to create a comprehensive overview of myself that I can use as a leave-behind in an interview or as a way for someone to learn more about me. This project helped me see myself and my field from a different perspective.