The importance of branding and marketing a student run agency

Abstract

Student run full service agencies are increasing in popularity at countless major communication universities across the country. Central Michigan's agency, Media Cafe, produces thousands of dollars in revenue from the services they provide each year. Glyphix, a student run design agency at Kent State has won countless awards while providing services to local clients. Few people recognize however, that a similar student run, full service agency exists in the Muncie community. Located on Ball State's campus in the Department of Journalism, The McKinley Avenue Agency employs over 20 students, provides services ranging from design to event planning and reinvests its revenue back into student opportunity. This lack of awareness in the Muncie community about the McKinley Avenue Agency and the services it provides results in a loss of opportunity for Ball State University students and businesses in Muncie.