This creative project resulted in a transmedia storytelling strategy that engages Muncie and Delaware County community members to interact, participate, and collaborate with TeenWorks. This strategy includes an analysis of the audience, a clear structure for the narrative, the channels through which the narrative will be distributed, as well a transmedia storytelling bible for the organization. After these four aspects have been thoroughly worked through, I can begin to create the content that will generate the interaction, participation, and collaboration TeenWorks is looking for. By integrating this campaign into existing TeenWorks media, this creative project is intended to strengthen partnerships, increase corporate and individual gifts, and foster a community of individuals that support and empower the teens of our community.