Corporate image = architecture : the translation of corporate image into architecture

Abstract

This thesis is an exploration of the deisgn process that investigates how the image of an industrial corporation can be translated into the architecture of a corporate headquarters and proto-typical production facility. This hypothetical project is based on an existing Muncie crystallized beverage manufacturing company. It is to be located along interstate I69 near the St. Rt. 332 exit west of Muncie, Indiana . Various levels of exploration will include logo design, site choice, site planning, highway imagery, facility design, and several specific buildings design studies.