Marketing for Habitat for Humanity's Home Discount Center : an honors thesis (HONRS 499)

Abstract

The goal of the Habitat for Humanity Home Discount Center Building Better Communities Fellows team was to raise awareness of the Home Discount Center within the Ball State University community. We used several types of outreach to connect with the target community including teasers, posters, press releases, information tables, and an event at a visible campus location. We not only informed the Ball State community of the Home Discount Center, but we created a relationship between the university and Habitat for Humanity for future years.