Marketing the regions of France : a creative advertising plan : an honors thesis (HONRS 499)

Abstract

France has been a leader in the international tourism industry for many years but recent economic events, consumer attitudes, and the rising Euro have caused France to lose market share in the past 3 years. France is still the number one worldwide destination according to tourist arrivals. However, Tourists who once chose France first when traveling abroad are now heading to the neighboring United Kingdom which has gained market share in recent years. In response to this trend, I have formed a creative marketing campaign complete with advertisement designs and promotional suggestions to intice a specific target market to travel to France to discover what its regions have to offer.