Ready when the time comes : a corporate and youth recruitment campaign for the Hoosier Heartland Chapter of the American Red Cross : an honors thesis (HONRS 499)

Abstract

This thesis project is comprised of two primary sections: 1) an introduction, which includes a review of literature on the history of the Red Cross, an explanation of nonprofit organizations, and an explanation of the concept of volunteerism; and 2) the Ready When the Time Comes campaign. Reaity When the Time Comes (RWTC) is a corporate volunteering program that was first designed and implemented by the American Red Cross Greater Chicago Chapter. The adapted RWTC program for the Hoosier Heartland chapter of the American Red Cross is presented in three sections. The first section is an explanation of the program as designed and pilot-tested for the local chapter. The second section includes developed materials that are necessary for the marketing, advertising, and implementation of the program specifically for the Muncie, Indiana area. The third section consists of potential contacts for participation in the program, public service announcement contacts, and status of organizations already contacted through the pilot-test.The potential contacts list includes Ball State University Student Organizations, Muncie area high schools, and Muncie businesses. The inclusion of all of these possible contacts allows for the program to reach both target areas of this project: the corporate and youth communities. The public service announcement contacts lists organizations that received and ran the public service announcements for the RWTC program.The three sections work together to provide the Hoosier Heartland Chapter with everything to successfully recruit corporate and youth volunteers for the American Red Cross. In addition to the three sections specific to the program, there is a project timeline and evaluations section. These sections are related to the design, development, and pilot-cross testing of the RWTC program for the Hoosier Heartland Chapter of the American Red Cross.