Bayer Aspirin, the wonder drug : an analysis of sales and marketing in the United States and Germany

Abstract

The art of selling has existed since the B.C. era. The techniques have evolved throughout time, but the concept has remained the same over the centuries. Sales techniques can be tailored toward certain industries, such as the pharmaceutical industry. The analysis of the pharmaceutical industry, in both the United States and Germany, will show how sales representatives have different techniques in selling similar products. A further analysis of a specific company's product, Bayer Aspirin, a sustainable competitor in the pharmaceutical industry, will show how marketing and sales techniques are similar but different in both the United States in Germany.