WMDH 102.5FM contest promotion : an honors thesis (HONRS 499)

Abstract

In the spring of 2009, I interned with WMDH 102.5FM in New Castle, Indiana. Through my involvement with the station, I met rising country artist Corey Cox and his manager Gary Sallee. WMDH has supported Corey throughout his career, and I wanted to design a radio promotion that would help both WMDH and Corey reach a young audience. I was inspired by a national promotion by Verizon Wireless featuring country artist Taylor Swift. Therefore, I created the "Bring Corey Cox to My School" contest. Local high school students send text messages to the station to enter the contest. One winner is chosen, and Corey Cox will perform live in concert at the winner's high school. My attempt to execute this promotion is presented along with promotion proposals, sales sheets, various correspondences, project rationale, and a contest proposal and promotions checklist for WCRD.