Circle K International : membership analytics report and strategic plan

Abstract

Circle K International is the world's largest student-led collegiate service organization. However, over the past 5 years there has been an overall decline in membership and clubs. This thesis serves as an analytics report of the membership trends within the organization and a strategic plan to tackle these membership issues. I analyze trends within specific areas of the US and Canada, and make suggestions regarding potential stakeholders and partners on college campuses and communities, as well as marketing suggestions for the organization overall.