Recall of emotional, print advertisements by males and females : an honors thesis [(HONRS 499)]

Abstract

This examination of emotional print advertisements and recall by males and females is explained through background research and an experiment. First, the background research examines memory, specifically explicit and implicit, episodic and semantic, and short-term and long-term. From here, an evaluation of the amygdala and its relation to memory is examined. Differences found in males and females and memory is also described. Emotions and memory are examined along with a final look at humor. The experimental portion of this research examines the recall of emotional, humorous and all advertisements except emotional by males and females. Results are tabulated and a conclusion is drawn from the combined research.