Since 1993, diet and fitness promoter Susan Powter has gained significant prominence with her passionate message of health and wellness. This study used fantasy theme analysis to examine Powter's view of reality and her ability to persuade her audience. The analysis revealed a coherent vision, "Stop the Insanity!," within which Powter and other dieters are viewed as heroes. Additionally, the diet and fitness industries are viewed as conspiring villains who starve dieters and exclude the unfit from exercise programs. Powter differentiates herself from these villains by promoting herself as an uneducated but sincere speaker who does not starve or exclude people. Rather, she can identify with dieters because she has experienced their pain and frustration. Because anything is better than the "starvation" and "exclusion" promoted by the diet and fitness experts, Powter's program cannot help but succeed in the eyes of those who share her vision of reality.