The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases

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dc.contributor.advisorMcDonald, Becky A.en_US
dc.contributor.authorCurry, Tracy L.en_US
dc.date.accessioned2011-06-03T19:38:27Z
dc.date.available2011-06-03T19:38:27Z
dc.date.created1998en_US
dc.date.issued1998
dc.description.abstractPeriods of crisis communication are uncertain, at best, for any organization dealing with a product tampering. This study examined how the public would use the media to gain information about the product tampering, if there would be a difference between newspaper and television usage, and what gratifications the public would seek from the media.The hypothesis stated that there would be no significant difference in media use during product tampering cases between newspapers and television. Three hundred eighty-eight households, the number needed for statistical reliability, were surveyed by telephone in the Muncie, Indiana, area. Results of the data supported the hypothesis.
dc.description.degreeThesis (M.A.)
dc.description.sponsorshipDepartment of Journalism
dc.format.extentiv, 81 leaves ; 28 cm.en_US
dc.identifierLD2489.Z72 1998 .C87en_US
dc.identifier.cardcat-urlhttp://liblink.bsu.edu/catkey/1100448en_US
dc.identifier.urihttp://cardinalscholar.bsu.edu/handle/20.500.14291/186346
dc.sourceVirtual Pressen_US
dc.subject.lcshMass media -- Social aspects.en_US
dc.subject.lcshMass media -- Audiences.en_US
dc.subject.lcshTelevision viewers.en_US
dc.subject.lcshNewspaper reading.en_US
dc.subject.lcshJournalism.en_US
dc.titleThe application of the uses and gratifications theory comparing television and newspaper coverage during product tampering casesen_US
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